If you want my business…
… you had better speak my language!
I don’t mind struggling to communicate when I am abroad, when I am the alien. I do mind major communications problems when a vendor calls me about a bill sent to one of my companies or when my credit card company wants to sign me up for some “deal.”
A certain PC manufacturer, famous for quality service, called recently because my check had not gotten through the mail on time. That’s fine. “Cathy Williams,” on the other end, however, did not know the English words for the number system and consistently confused 28 with 38. Major language problems make me nervous when I am dealing with significant amounts of money.
Note to all big companies: I don’t care what you think you’re saving by outsourcing customer service to India, unless Hindi becomes an official language in the United States, it is going to hit your bottom line. </rant>

