I posted a short review of The Shack here, earlier. I would love to hear from my readers about another, related topic: the book’s marketing. In my opinion, the way in which The Shack has been marketed raises some disturbing questions, of a kind I don’t normally associate with “mainstream” “Christian” books. First, there is […]
Marketing The Shack Read More »
I recently read The Shack, which is a novel that came out last spring. In The Shack, a man whose daughter was murdered returns to the scene of the crime, where he meets with three people who claim to be the three persons of the Trinity (Papa, an African-American woman, as the Father; Jesus as
Book Review: The Shack Read More »
After watching a truly horrifying self-produced commercial, I felt compelled to recommend again a book which everyone in business should read. It’s a classic, called Tested Advertising Methods, and it basically tells you all you need to know about advertising (what works and what doesn’t, why, etc.). Do yourself or the business geek(s) in your
Public Service Announcement: Tested Advertising Methods Read More »
I would like to encourage you to reconsider your description of Eugene Peterson’s “The Message” at http://bible.gospelcom.net/languages/index.php?language=english&version=MSG . Far from capturing the “subtle connotations of meaning that are often lost in English translations,” The Message often exchanges these connotations for something totally different. Theological concepts are omitted, sin is downplayed – particularly by omitting reference
Open letter to the Bible Gateway Read More »