After watching a truly horrifying self-produced commercial, I felt compelled to recommend again a book which everyone in business should read. It’s a classic, called Tested Advertising Methods, and it basically tells you all you need to know about advertising (what works and what doesn’t, why, etc.). Do yourself or the business geek(s) in your life a favor, and pick up a copy. It’s actually very entertaining and informative reading, even if you never put together an ad in your life.
An example of what does not work, when advertising a local Internet access provider, is video of strangely dressed people in an echoing room looking at TVs showing your old ads (which, by the way, consisted almost entirely of your logo) and saying things like, “We’re looking at 10 years of [COMPANY] ads!” Seriously, that was the entire commercial. Geeks, in a room, with TVs, saying stupid things do not make me want broadband any more than I did before, much less provided by said geeks…
Ziff Davis is at it, still. I got a few more of their ridiculous spams, without even an unsubscribe link, today. They are despicable.
Dick Durbin can, apparently claim with a straight face that 46 hours, 8 minutes (commencing at 12:15 AM a week before Christmas) is enough time to read a 3,417 page omnibus spending bill and vote on it. Either Durbin has the reading abilities of a small army of legal thinkers, or he’s irresponsible in the extreme. Illinois should be even more ashamed of this joke of a legislator than before.
Dick Durbin: Speed Reader | Redstate
Finally, the Hyde Park Co-op is closing its doors. It’s about time. From all I can tell, it has been a failing business almost from its inception; there’s no question that it was overly expensive and pathetically managed and operated during the last two and a half years.
More details here.
White House Press Secretary Dana Perino is an absolute idiot. She got a question about the Cuban Missile Crisis and didn’t know what it was. This is the same Dana Perino who pulled down a university degree in mass communications, minoring in political science and Spanish.
Washington Post has the story. (Free summary at Wonkette.)
They drive me crazy. Ever wonder what the proper term for one is? Try Logical Fallacies.info.
Now, you can rage at all your least favorite politicians, talking heads, and other people of questionable intellectual faculties… in latin!
New Gallup poll: Republicans Report Much Better Mental Health Than Others. An intro:
Republicans are significantly more likely than Democrats or independents to rate their mental health as excellent, according to data from the last four November Gallup Health and Healthcare polls. Fifty-eight percent of Republicans report having excellent mental health, compared to 43% of independents and 38% of Democrats. This relationship between party identification and reports of excellent mental health persists even within categories of income, age, gender, church attendance, and education.
A cautionary note:
Correlation is no proof of causation, of course. The reason the relationship exists between being a Republican and more positive mental health is unknown, and one cannot say whether something about being a Republican causes a person to be more mentally healthy, or whether something about being mentally healthy causes a person to choose to become a Republican (or whether some third variable is responsible for causing both to be parallel).
Read the whole thing and feel free to discuss in the comments!